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Programs : Brochure

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  • Locations: London, United Kingdom
  • Program Terms Summer 2
  • Restrictions: BU applicants only
  • This program is currently not accepting applications.
Fact Sheet:
Program Type: Group Summer Program
Program Description:
S3 Cover Photo

What: The Baylor Sports Sponsorship & Sales (S3) program, in exclusive partnership with Loughborough University in London, offers Baylor S3 students exposure to cutting-edge sports business analytics. Join us as we visit with executives at West Ham FC (our home base) and travel to other Premiere League teams in the London, Manchester and Liverpool area. Learning combines classroom exercises with field visits and match attendance.

Why: Data analytics is taking over the business of sports. Teams analyze all aspects of player performance and each step of the customer journey to becoming passionate fans. Brands analyze customer attitudes, digital media behaviors and purchases as fans engage with sponsored teams and players. Careers in analytics are some of the highest paying and most satisfying in the business of sports.

S3 Football Clubs
Prerequisite: All sophomores admitted into the business school by the second summer term are eligible to apply. S3 majors receive priority in the acceptance decision. 
The program previews the Baylor S3 4+1 Masters in Sport Business, Analytics & Technologies with Loughborough University-London.
When: To allow S3 majors to complete summer internships, students arrange individual flights to arrive in London on Sunday, July 30, 2017. Schedule highlights:
  • Classes begin Monday, July 31, at 9:00am.
  • Mondays-Thursdays: Morning class sessions and afternoon field trips to Premiere League teams and sports agencies.
  • Friday-Sundays: Friday morning class sessions followed by free Friday afternoons and weekends for individual excursions.
  • Depart London on Friday (8-18) or Saturday (8-19) to arrive in time for Baylor classes (begin on Monday, 8-21). 
Where: Students reside in the new Mile End Scape Living in East London. View rooms and area here at
How much: Because of our joint program with Loughborough University, the program fees ($2700 + $250 administrative fees) and tuition ($3711) for this three-week experience make this very affordable.
Application due: 3/15/17. Decision Date: 3/17/17.

$1000 deposit due with application.
Students arrange their own flights to London Heathrow. Expected cost for connecting flights is $900-$1100. Ask family & friends for their miles! All fees due: May 1, 2017.

Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2 2017 03/22/2017
Rolling Admission 07/30/2017 08/19/2017

** Indicates rolling admission application process. Students will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.

Indicates that deadline has passed

This program is currently not accepting applications.